Copywriting Samples
 
To view the .pdf version of the writing sample, click on the image below.
 
Client:
AchieveGlobal, Inc.
 
Project Type:
Newsletter
 
Project Details:
I was hired to write a series of monthly newsletters that discuss leadership-related topics, including crisis leadership and leadership initiative management for a large subscriber base of leaders.
 
Sample Copy:
Every day, your team depends on you for direction. And, in a crisis, which could be anything from a malfunctioned product to the loss of a key employee, your ability to lead your team to a resolution is critical to your company’s overall performance and reputation.
 
Having a process for handling a crisis and being aware of key leadership practices will better prepare you for effective action in the real world and allow you to lead your team through a difficult situation.
 
Leaders who have the ability to remain calm and focus on communicating with others in difficult situations will have the most success.