Marketing Tips to Increase Blog Traffic and Gain Loyal Readers On Your Site

Marketing Tips to Increase Blog Traffic and Gain Loyal Readers On Your Site
Photo by Stephan Fleet

Marketing Tips to Increase Blog Traffic and Gain Loyal Readers On Your Site

Over the past four weeks, I've been sharing helpful tips on blogging for business, from why you need a blog to blog marketing mistakes. These tips are relevant to any business-oriented blogger, whether she is an entrepreneur selling products and services or an author selling novels. If you missed the beginning of the series, you can start here

Today, I wanted to share one last post to help you with your blog – how to get increase blog traffic and gain loyal readers.

There are many ways to promote your blog and website, so before we get started, I want to let you know this: you don't have to do it all for every post.

Will it help you get more traffic to your blog if you do them all for every post? Most certainly. But for some of these options, I recommend featuring just a few of your best articles and swapping them out every couple of months.

Marketing your blog can get overwhelming, so this will give you a quick and easy starting point.

Let's get started.

The Big Two – Facebook and Twitter

If you're not on Facebook and Twitter yet, go get your accounts set up today!

In June 2013, Facebook had an average of 699 million daily active users. And according to Digital Marketing Ramblings, Twitter has 200 million monthly active users.

Post to these social media sites at least several times each day (some experts suggest hourly), sharing helpful tips, inspiration, and links to your blog posts and sales pages.

Other Social Media Sites

  • Google+

  • LinkedIn

  • LinkedIn Groups

  • Pinterest

  • StumbleUpon

  • Digg

Other Ideas for Getting Traffic to Your Blog

  • EzineArticles – EzineArticles is an article marketing directory that allows you to publish articles on its site which can lead to more traffic to your own site. Additionally, the author biography section allows you to direct readers to your website and/or specific blog posts.

  • Enewsletters – Another great way to get blog traffic is to include links to specific posts in your email newsletters.

  • Email Signature – If you send a lot of emails, feature a specific blog post in your email signature.

  • Website Sidebar – In addition to taking advantage of the Recent Posts widget in your sidebar, another idea for getting readers to specific posts is to create a graphic and feature it on your website's sidebar. Just make sure it is a clickable link.

  • Bio on Articles/Newsletter – Do you have a great article that addresses one of your customer's pressing problems? The biography section of your blog posts and enewsletter is a great place to feature special posts.

  • Comment on Other Blogs – If you have the option to show your latest post when leaving comments on other blog sites, take advantage of it. This can be a great way to increase blog traffic.

  • Website's FAQ Section – Can you round up a list of frequently asked questions that you have addressed in previous blog posts? If so, direct people to helpful articles on your blog for further reading.

  • Your Other Blog Posts – Another way to direct traffic to specific blog posts is to feature them on other posts. What topic did you talk about last week? Is it relevant to the post you're writing? What about keywords you've mentioned? Can you include a link to specific pages about those keywords?

Next week, I'll be starting a whole new topic, so be sure to check back on Monday for more helpful tips!

In the meantime, I'd love to hear your thoughts on blogging. Do you blog for business? Leave a comment below.

Jody Calkins
Follow Me

Jody Calkins

Freelance Writer & Book Editor at Emery Road Writing Services, LLC
Jody Calkins is a Freelance Writer & Book Editor, Writer's Coach, Content Marketing Strategist, Blogger, Pilot's Wife. Her unique talent is as a Back-to-Basics Step-By-Step Writing Expert who currently serves hundreds of clients in over 50 countries. Her editing services and training programs help novelists improve their writing skills, get motivated to write, improve productivity and time management, and battle self-doubt and other roadblocks. She works with middle-grade, young adult, and adult books in a variety of genres including Sci-Fi, Fantasy, Mystery, Thriller, and Self-Help.
Jody Calkins
Follow Me