Simple Copywriting Tip For Faster & Easier Writing
Copywriting isn't rocket science, but figuring out what words to use in your sales copy can be a challenge. Writer's block can sink in, especially since there are so many options. You could rack your brain for hours trying to figure out how best to word your marketing brochure or sales letter.
Want to make your life as a marketing writer a lot easier?
Here's a simple copywriting tip you can implement today…
One technique that I use that has proven to be very effective in making the process of copywriting easier is to use a template as a starting point. (I told you it was simple!)
So, here's what you do:
Find a template on Microsoft Office or do a Google search for writing samples that you like. Pay attention to design and layout. What stands out to you?
Then, use it as a starting point to write your own copy.
A Microsoft Office template can be a powerful tool to get you going. Depending on the template you find, you can easily change the pictures to ones that are relevant to your niche. You can even resize your own pictures to fit into the template without changing the design of the document.
By using a template, you'll have an idea of where the graphics will go and how the document is designed and laid out.
When writing sales copy for your brochures and flyers, having at least a general idea of the design and layout can be extremely helpful to your creativity and productivity. The same goes for a template when writing sales letters or white papers. Or an outline for an article. It gives you a sense of direction and helps you see where each little piece of the puzzle goes.
This technique is similar to using swipe files as sounding boards for your copy. Nothing says you can't use a swipe file or a template as a starting point. It helps to get your creative juices flowing and helps you start getting the words down on the page.
Staring at a blank page won't do you any favors. Unless you have a photographic memory and can envision a design you can actually create, stick with a template. Once you've gotten started and you're satisfied with the progress you're making, then start making some design changes and copy tweaks.
I'd love to hear how this simple copywriting tip helped you become more creative and productive with your writing work. Be sure to stop by my Facebook wall and let me know your thoughts! – http://facebook.com/jodycalkinsbiz
Top Photo Credit: Eunoia
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