4 Great Reasons to Hire a Professional Editor

4 Great Reasons to Hire a Professional Editor

4 Great Reasons to Hire a Professional Editor Hiring a professional editor can mean a lot for your business, especially when your customers or readers have never heard of you before. When they tour your website or read your books, they are forming opinions about you and your work. Do you take your work seriously? Do you handle issues well? Do you work hard to exceed expectations? Will you handle their particular situations with care? Do you take pride in your work? How do you respond to upset customers? Many assumptions are based on what people see. Even if they haven't met you face-to-face, they will form opinions about you. Do  they like you or is there something about you that turns them off? So, what can hiring a professional editor mean for you? A good editor can… 1. Improve the clarity of your message. 2. Improve the word flow of the writing. 3. Catch any lingering typos or grammatical errors. 4. Help you improve your own writing skills. But What's In...
Read More
Should a Book Writer Use Email Newsletters?

Should a Book Writer Use Email Newsletters?

Should a Book Writer Use Email Newsletters? Are you thinking about starting a newsletter? Newsletters are a great way to stay in touch with your readers. They let readers know about upcoming books, book signings, and other events. They're also a great way for readers to see the personal side of things, the wizard behind the curtain. But there's one downside to newsletters. I wrote an article about blogging for writers. The big question was, is blogging keeping you away from your writing work or are you balancing the two? The same goes for newsletters. If you start a newsletter, will it take over your writing time? The writing time that is devoted to your books and other writing projects that grow your freelance writing business? If you decide to start a newsletter, here are a few questions to ask yourself so you can stay on task. How often are you going to send out the newsletter? How much time each week will...
Read More
4 Ways to Increase Reader Engagement

4 Ways to Increase Reader Engagement

4 Ways to Increase Reader Engagement We all want readers to devour our written content. We want them to love it so much that they can't get enough of it. We want them to respond and answer our questions and click on our links and well, buy from us when we sell a product. We try to think of clever headlines and interesting questions related to each topic we share, and we obsess over our open and click-through rates. The trouble a lot of new writers and bloggers have is that they are ego-centric or company-centric. They're focused on what they want out of the deal and not focused enough on what the customer wants. Successful marketing copy is focused on what the customer wants, not on what the owner (or the writer) wants. It makes readers imagine what life would be like with the product that is being sold and it provides a solution that speaks directly to their wants and...
Read More