Key Tip for Creating Effective Email Marketing Content

Key Tip for Creating Effective Email Marketing Content

Key Tip for Creating Effective Email Marketing Content Creating quality email marketing content is critical to building long-lasting relationships with your customers. Last week, we talked about the importance of providing valuable information to your enewsletter readers. Today, I wanted to take it a step further and talk about how to figure out what content to provide. Email Marketing Content Creation Tip One effective way to get the ideas flowing is to think about the emails that you send to your friends. When building relationships with your readers, it's important to not just provide valuable content but provide it in a professional yet friendly manner. Think about the types of content you would send to your friends. A typical email would be either a personal letter or something you think would interest your friend. You wouldn't send a standard sales pitch. You would send a friendly email that said something along the lines of, "Hey, I know you've been struggling with ________, and I thought this ________ would...
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5 Tips for Better Customer Relationships

5 Tips for Better Customer Relationships It's no surprise that people have changed over the years, especially in the last five years. And what was popular back in the day isn't necessarily relevant in today's internet age. More and more brands are catching on to the steps they need to take to build trust and relationships with their customers and prospects. And where before there were a rare few who strayed from common salesy marketing techniques, now the competition is greater with so many companies competing to gain a prospect's trust and confidence. It really creates a buyer's market. What makes a customer stick around when the service is terrible? What keeps a customer loyal when the company fails to provide value-added services to get them coming back for more? While the competition is greater, it doesn't mean it has to be harder to market your business. Because of the nature of our modern times, it just takes a bit more creativity, thought, and effort...
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An Important Thing to Remember When Building a Business

An Important Thing to Remember When Building a Business

An Important Thing to Remember When Building a Business When you're building a business, writing your marketing copy, or growing your writer's platform and readership, here is one important thing to remember: are you keeping your mood and behavior in check when communicating with or working around other people? You may not realize it, but your mood and behavior can affect how other people feel. Some people absorb other's emotions more easily than others. So, when you are in a bad mood, your speech and body language can show those emotions and transfer to someone else. The recipient may feel anxious, especially if you are in a position of authority, or they may feel angry, depressed, or irritated. Negativity can show up in your marketing copy, as well, and on your blog. Our goal and purpose is to lift others up. That includes ourselves. And it has to start with us first because it is extremely difficult to lift others up when we are...
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