Simple Ways to Avoid Distractions and Get Better Focus

Simple Ways to Avoid Distractions and Get Better Focus

Simple Ways to Avoid Distractions and Get Better Focus People ask, "If you really wanted to do something badly enough, wouldn't you be doing it?" But we know better. We know about resistance, self-doubt, procrastination, fear. We know all about those things that keep us from our writing work. The distractions, the writer's block. Every time we sit down to write, it seems, something comes up. The dog wants outside, the cats want to cuddle, the family wants their dinner. Then when you finally sit back down, you're so frustrated and your creativity has gone out the window. You're a writer, right? You want to write, get the words down on the page, and work toward your writing goals. It's been my experience that if I want to write, I have to make it happen. I have to give it priority in my life. I have to create an environment where I can avoid distractions and get focused. It's so much easier just to sit in...
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Benefits of Case Studies for Your Business

Benefits of Case Studies for Your Business

Benefits of Case Studies for Your Business There are many benefits of case studies and if your company is serious about growing its business, then the case study must be an important part of your marketing strategy. No matter what service or product your company provides, you can reap the benefits of case studies and grow your business. The Benefits of Case Studies Case studies are like testimonials but they do a far better job instilling one important element: prospect confidence in your company. They are also something a lot of customers and prospects will look for on your website. Your prospects want to hear the story behind your partnership with a client who's just like them and to see how well your company addressed their needs and concerns. The basic testimonial you find on company websites are a dime a dozen. They have swarmed the Internet like nobody's business. Everybody uses them, and prospects have gotten to the point where they're not sure if...
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Benefits of a Content Strategy For Your Blog & Marketing Content

Benefits of a Content Strategy For Your Blog & Marketing Content

Benefits of a Content Strategy For Your Blog & Marketing Content Earlier this week, I talked about the importance of an editorial calendar. Today, I wanted to take it a step further and talk about content strategy and why it's so important. When writing for our blog or marketing materials, it's tempting to take a wing-it approach. We'll write about whatever strikes our fancy or whatever interests us long enough to be able to sit down and write about it. But as a result, our messages turn out jumbled. They lack cohesion. We'll talk about one topic on Monday and then a completely different topic on Thursday. It's understandable that we want variety so we're not talking about the same thing day after day, but we need to make sure that our content accomplishes one main goal: to provide valuable content based on our audience's real needs. What is it that they are really looking for? What urgent, pressing problems do they need help...
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