Talk It Up: Raising Awareness About Your New Product

Talk It Up: Raising Awareness About Your New Product

Talk It Up: Raising Awareness About Your New Product Over the last six weeks, I've been sharing copywriting and marketing tips on how to make the most of your marketing campaign when releasing a new product. I've talked about landing pages, social media marketing, and special pages to write, just to name a few. Today, I'm sharing tips on promotional copy for your email signature and the "elevator pitch". Let's start with your signature line. Just a few key points here. Keep it short. Think Twitter, but with half the attention span. Long email signature lines make an email chain cumbersome, so keep the promotional blurb to a brief sentence or phrase, no more than two lines of your email signature. Entice readers. Get readers interested and wanting more information. Don't give away too much information; instead, give them enough to stir their interest and get them to go to your website for more details. Add it to all of your signatures. I send emails from...
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Emery Road’s Top Five Posts From 2009

Originally posted on January 4, 2010 on emeryroad.wordpress.com Now that the new year is in full swing and most of us are back in the office, I thought it was time to revisit a few blog posts from 2009. Last year was a year of creative thinking and exploring new and more effective ways to reach people in order for us to stay in business. Some of us scraped by on our boot heels and others were a bit more successful and ended the year with a bang with new business. To all of you who made it: Congratulations! I wish everyone a great start to 2010. May your business grow with all of the new and endless opportunities a fresh, new year brings. Emery Road's Top Five Blog Posts From 2009: Ten Tips for Creating a Website Your Visitors Will Want to Read - The ten most important things you need to know about content when creating your website. The Why and How of Twitter...
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How to Maximize Your LinkedIn Experience

Originally posted on December 2, 2009 on emeryroad.wordpress.com Are you utilizing LinkedIn's full capabilities? LinkedIn is a great tool for developing your web presence. While you may not experience immediate or direct benefits from your LinkedIn profile, having a robust profile will enhance your credibility with customers and clients. To maximize your LinkedIn experience, be sure to take advantage of its full features. Here is a list to get you started on the right track. Set up a profile with biographical information Upload a photo or company logo Set up a company profile Connect with people you know Request recommendations from your connections Recommend others Get introduced to your network's connections Find people with similar interests Ask or answer questions Join groups Start discussions Start a group Update your status for more exposure Post jobs Look for jobs/contract work Ask for referrals for needed services Link to your Twitter account Promote your blog or website Find events in your area Learn more about a company or individual How are you using LinkedIn? Are you utilizing all available features? About the Author: Jody Calkins is a...
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