When you follow hundreds or thousands of people on Twitter or Facebook, it can get really hard to see the value in using those social media tools. It seems just about everyone uses them to tell the world about their problems or their mundane activities or their rants about anything under the sun.

When that happens (I know it will; it has happened to me), it becomes very easy to shut the tools off and never use them again. But when you do that, you're missing valuable information and the opportunity to connect with others which is the main ingredient for any successful business.

Lists have become a very helpful tool for managing data these days. Using lists can help you streamline the information you want to see. I'm not saying shut everyone out completely, otherwise I'd just say to unfollow them or hide their updates. But create lists of people who generally offer the type of information you're looking for so you don't have to sort through the clutter on your own.

For example, if you want business related information, create a list (you can create lists on both Twitter and Facebook) of people who provide that information. If you want tips on writing, create a list of people who offer writing tips.

Lists are so easy to create and use, and will help you sort the valuable information from the clutter.

If you use lists already, please share with us how you use them and how they have helped with your business. I look forward to your comments.

About the Author: Jody Calkins is a freelance business writer who writes about business development, risk management, security protection, and business standards. Visit www.emeryroad.com for more information and samples.

Jody Calkins
Follow Me