Jody Calkins

Author of The Hexon Code. Futuristic Thriller/Drama Fiction Writer. Pilot's Wife. Learning Swedish & Turkish. Cat Lover. http://amazon.com/author/jodycalkins

How the Words Your Customer Doesn’t Hear Can Negatively Impact the Customer Experience

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How the Words Your Customer Doesn't Hear Can Negatively Impact the Customer Experience Providing our best service has never been more important for customer experience. The competition is tough with so many new businesses popping up. If customers don't get the level of service they want, and if they don't care about the price, they […]

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The Pitfall of “Dumbing Down” and How It Affects Our Customers

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The Pitfall of "Dumbing Down" and How It Affects Our Customers The other day, I overheard a coworker talking about "dumbing down" when talking with contractors so they understand what you are saying. And I thought, "Ah, man, you've missed it." The trouble with using the term, "dumbing down", is that it creates a wall

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How to Create Frequent Quality Content for Your Blog

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How to Create Frequent Quality Content for Your Blog Do you ever feel stressed out trying to write quality content for your blog? You realize Wednesday night that you still need to set up your Thursday's post on your website and enewsletter. You haven't even started writing the first draft. Maybe something came up or you procrastinated.

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