B2B: Crisis Leadership Newsletter

Copywriting Samples
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AchieveGlobal, Inc.
Project Type:
Project Details:
I was hired to write a series of monthly newsletters that discuss leadership-related topics, including crisis leadership and leadership initiative management for a large subscriber base of leaders.
Sample Copy:
Every day, your team depends on you for direction. And, in a crisis, which could be anything from a malfunctioned product to the loss of a key employee, your ability to lead your team to a resolution is critical to your company’s overall performance and reputation.
Having a process for handling a crisis and being aware of key leadership practices will better prepare you for effective action in the real world and allow you to lead your team through a difficult situation.
Leaders who have the ability to remain calm and focus on communicating with others in difficult situations will have the most success.