The Basics: Why Should You Use Social Networking Sites?

Originally posted on October 14, 2009 on emeryroad.wordpress.com In this day and age, the Internet has become so widely used that if you're not using it, you're not maximizing your opportunities for growth. One of the ways to take advantage of this technology is to join social networking sites. There are a number of sites out there like Facebook, LinkedIn, Twitter, and Plaxo Pulse. My favorites for business are LinkedIn and Twitter. What Can Social Networking Sites Do For Me? LinkedIn - LinkedIn allows businesses and business professionals to stay connected and learn more about each other. It also enables members to connect with professionals who are part of their target audience or industry. Twitter - Twitter is another valuable tool that can help you stay current with your industry's trends and give you helpful tips in other areas that you may want help or insight in. What are the Benefits? Exposure - Social networking can give you more exposure as an expert in your field...
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12 Ways to Promote Your Business

Originally posted on October 12, 2009 on emeryroad.wordpress.com   When you own a business, you want to get your name out there to as many folks as possible. It isn't always easy to do that and it can be very time consuming. But taking the time to develop a marketing plan and to participate in business promoting activities is your best bet in achieving business success. There are a number of ways to reach your audience. Explore all options and then decide on a plan of action. Here are twelve ways to get you started. 1.   Social Networking – Offline Getting involved in networking events hosted by your local chamber of commerce, BNI chapter, or other organization is a great way to spread the word about your business. See my post on social networking etiquette. 2.   Social Networking – Online Join LinkedIn and Twitter and create your profile. This is a great way to stay connected with people you've met and to get introduced to other people....
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The Why and How of Twitter

Originally posted on October 6, 2009 on emeryroad.wordpress.com Since Twitter's inception, there has been a great deal of talk about the value and purpose of Twitter. While it is true that many individuals use Twitter to tell followers what they had to eat or what they did the night before, many folks (business professionals included) use Twitter for useful reasons. What useful reasons could there possibly be, you ask. Those who gain value from using such an interesting tool stay connected with their target audience; follow others in their industry; learn valuable information they probably would not have been exposed to otherwise; and gain exposure for their business. Here are some tips on how to use Twitter: Develop a plan. Decide how you want to use Twitter. Do you want to get to know your followers, provide valuable tips and information to help others, use it primarily as a marketing tool? Will you plan your tweets? Decide on a username. Keep your username short and easy to remember....
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