How to Make the Most of the Inevitable Slowdown in Business

Originally posted on December 7, 2009 on emeryroad.wordpress.com Having a slowdown in business every now and then can be a good thing. And a good time to catch up and re-evaluate your business and marketing strategies. Whether you are experiencing this slow phase now or just developing a plan to help you make the most of it when it happens, here are some ideas to make your time more productive and worthwhile. Get Organized Determine which areas of business you want to evaluate for possible improvements. Consider New Strategies Brainstorm new strategies that could benefit your organization. Are you using social networking sites like LinkedIn to your advantage? Could you enhance your social media efforts to increase your revenue? Get Staff Involvement Call a meeting with your staff members and get their input on how your business could be improved. Be open-minded and encourage everyone to voice his opinion. Create a safe place for sharing ideas and your staff will be more likely to contribute. Evaluate Ideas Evaluate the...
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How to Maximize Your LinkedIn Experience

Originally posted on December 2, 2009 on emeryroad.wordpress.com Are you utilizing LinkedIn's full capabilities? LinkedIn is a great tool for developing your web presence. While you may not experience immediate or direct benefits from your LinkedIn profile, having a robust profile will enhance your credibility with customers and clients. To maximize your LinkedIn experience, be sure to take advantage of its full features. Here is a list to get you started on the right track. Set up a profile with biographical information Upload a photo or company logo Set up a company profile Connect with people you know Request recommendations from your connections Recommend others Get introduced to your network's connections Find people with similar interests Ask or answer questions Join groups Start discussions Start a group Update your status for more exposure Post jobs Look for jobs/contract work Ask for referrals for needed services Link to your Twitter account Promote your blog or website Find events in your area Learn more about a company or individual How are you using LinkedIn? Are you utilizing all available features? About the Author: Jody Calkins is a...
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Your Business Continuity Plan: A Risk Management Necessity

Originally posted on December 1, 2009 on emeryroad.wordpress.com Is your business prepared for disastrous events? Disasters can have a significant impact on your business, preventing you from operating your business efficiently and costing you valuable time, money, and resources. What happens when a tornado rips through your warehouse and destroys the products that were scheduled to ship that day? Or when your supplier or vendor is unable to provide the service you need to meet a deadline? How about when the power goes out? Are you still able to manage your business and meet your clients' needs? There are so many disasters that can have a major impact on your company's ability to operate. Developing and maintaining a business continuity plan can help you manage your business when disaster strikes. What is Business Continuity All About? Business continuity is about being prepared for disasters. It's about being able to continue business operations and minimize the financial impact a disaster can have on your business. What does a...
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