12 Ways to Promote Your Business

Originally posted on October 12, 2009 on emeryroad.wordpress.com   When you own a business, you want to get your name out there to as many folks as possible. It isn't always easy to do that and it can be very time consuming. But taking the time to develop a marketing plan and to participate in business promoting activities is your best bet in achieving business success. There are a number of ways to reach your audience. Explore all options and then decide on a plan of action. Here are twelve ways to get you started. 1.   Social Networking – Offline Getting involved in networking events hosted by your local chamber of commerce, BNI chapter, or other organization is a great way to spread the word about your business. See my post on social networking etiquette. 2.   Social Networking – Online Join LinkedIn and Twitter and create your profile. This is a great way to stay connected with people you've met and to get introduced to other people....
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9 Etiquette Guidelines for Social Networking

Originally posted on October 6, 2009 on emeryroad.wordpress.com Like any business activity, social networking comes with a few guidelines in proper etiquette. Failing to follow these guidelines can burn bridges and cost you future business, not just in the short-term but long-term as well. Word-of-mouth works both ways—good and bad. You can count on bad word-of-mouth impacting your business far more effectively than good word-of-mouth can. When participating in social networking activities, follow the guidelines below to ensure you don't burn any bridges along the way. But first, determine what you want to accomplish from social networking. Do you want more business? Do you want to chat and socialize? Do you want to help others? Most people use social networking to get more business or to spread the word about a new product or service. Once you define your goals, you'll be able to develop a plan to achieve those goals. Be polite and courteous to everyone. You never know who other people...
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The Why and How of Twitter

Originally posted on October 6, 2009 on emeryroad.wordpress.com Since Twitter's inception, there has been a great deal of talk about the value and purpose of Twitter. While it is true that many individuals use Twitter to tell followers what they had to eat or what they did the night before, many folks (business professionals included) use Twitter for useful reasons. What useful reasons could there possibly be, you ask. Those who gain value from using such an interesting tool stay connected with their target audience; follow others in their industry; learn valuable information they probably would not have been exposed to otherwise; and gain exposure for their business. Here are some tips on how to use Twitter: Develop a plan. Decide how you want to use Twitter. Do you want to get to know your followers, provide valuable tips and information to help others, use it primarily as a marketing tool? Will you plan your tweets? Decide on a username. Keep your username short and easy to remember....
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