6 Case Study Ideas I Bet You Haven’t Considered

Not Just Your Typical Case Study Case studies don't have to be cookie cutter replicas. And they don't have to be about consumers or business people. They also don't have to be targeted just to other businesses or consumers. The case study is a great marketing tool when used effectively and creatively. Its primary goal is to instill confidence in your customers, prospects, or investors. Confidence in your company's ability to meet their needs and address their concerns. By getting creative with your case studies and using them for a variety of purposes, you can keep your readers engaged and willing to learn more about your company. What are some creative ways you can use case studies? There are many ways you can use case studies to engage your readers, thereby improving your business or gaining revenue, more funding, or more exposure. Here are six ideas you should consider now: Community Involvement Is your company involved in the community? Does it have a large role in fund...
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Improving Productivity in the Workplace

Originally posted on January 13, 2010 on emeryroad.wordpress.com Productivity is always important when it comes to operating a business. When employees don't work at their best, your company suffers as a result. When employees don't feel that they make a difference or are a valuable contributor to the company, they won't have the motivation necessary to perform at their best. Why should they? All they have to do is provide some mediocre work and they'll still get paid. How do you improve employee productivity levels then? Keeping It Professional The employee/employer relationship is a business arrangement; the employee provides a service and the employer provides a payment. Developing good professional working relationships with your employees will help encourage higher productivity levels. Getting Personal Studies have shown that encouraging your employees to create their own personal spaces at their work stations is one effective way to improve productivity levels. Working Together Giving your employees a stake in the company and encouraging them to provide input on how to make the...
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Emery Road’s Top Five Posts From 2009

Originally posted on January 4, 2010 on emeryroad.wordpress.com Now that the new year is in full swing and most of us are back in the office, I thought it was time to revisit a few blog posts from 2009. Last year was a year of creative thinking and exploring new and more effective ways to reach people in order for us to stay in business. Some of us scraped by on our boot heels and others were a bit more successful and ended the year with a bang with new business. To all of you who made it: Congratulations! I wish everyone a great start to 2010. May your business grow with all of the new and endless opportunities a fresh, new year brings. Emery Road's Top Five Blog Posts From 2009: Ten Tips for Creating a Website Your Visitors Will Want to Read - The ten most important things you need to know about content when creating your website. The Why and How of Twitter...
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