Manage Your Info Stream With This Helpful Tool

When you follow hundreds or thousands of people on Twitter or Facebook, it can get really hard to see the value in using those social media tools. It seems just about everyone uses them to tell the world about their problems or their mundane activities or their rants about anything under the sun. When that happens (I know it will; it has happened to me), it becomes very easy to shut the tools off and never use them again. But when you do that, you're missing valuable information and the opportunity to connect with others which is the main ingredient for any successful business. Lists have become a very helpful tool for managing data these days. Using lists can help you streamline the information you want to see. I'm not saying shut everyone out completely, otherwise I'd just say to unfollow them or hide their updates. But create lists of people who generally offer the type of information you're looking for so...
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Are You Using the Right Words In Your Novel, Blog Content, Or Marketing?

Are You Using the Right Words In Your Novel, Blog Content, Or Marketing?

Are You Using the Right Words In Your Novel, Blog Content, Or Marketing? Words are the main ingredients of any type of written material, whether it is an article, novel, advertisement, or e-mail. They make or break the effectiveness of your message. So, how do you choose the right words for your content?  To help you choose the right words, here are some things to consider.  Clarity or Confusion Choosing the right words means your message is not just free of spelling and grammatical errors, but it's also clear of ambiguities and misunderstandings.  If you don't fully understand the words you use, you'll confuse your readers without even realizing it. That's why it's so important to know the real (rather than perceived) definitions of all the words you use so you can ensure your readers will understand the message you are trying to convey. When readers are confused about the call to action, it's hard to get them to take your desired action. For happy readers and customers, you need clear...
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The Most Important Element of a Case Study

There are a number of necessities for developing a case study that your readers (i.e., your customers and prospects) will actually read. But there is one element that is by far the most important. What is it? It's client enthusiasm. Client enthusiasm about participating in your case study is a must for a stellar case study. Without it, your case study will flop. Why? Because your client's heart won't be in it and he won't be forthcoming about the information you need. That is, if you (or your copywriter) can even get a hold of him long enough to discuss your questions. Even when you ask leading questions, a client who isn't really interested in providing information will most likely give you short answers. That's not enough to work with to develop an effective case study. Why does he offer to help in the first place? Maybe he feels pressured into doing it or maybe he has good intentions but is just too busy...
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