The Basics: Why Should You Use Social Networking Sites?

Originally posted on October 14, 2009 on emeryroad.wordpress.com In this day and age, the Internet has become so widely used that if you're not using it, you're not maximizing your opportunities for growth. One of the ways to take advantage of this technology is to join social networking sites. There are a number of sites out there like Facebook, LinkedIn, Twitter, and Plaxo Pulse. My favorites for business are LinkedIn and Twitter. What Can Social Networking Sites Do For Me? LinkedIn - LinkedIn allows businesses and business professionals to stay connected and learn more about each other. It also enables members to connect with professionals who are part of their target audience or industry. Twitter - Twitter is another valuable tool that can help you stay current with your industry's trends and give you helpful tips in other areas that you may want help or insight in. What are the Benefits? Exposure - Social networking can give you more exposure as an expert in your field...
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8 Common Problem Areas for Business Growth

Originally posted on October 13, 2009 on emeryroad.wordpress.com Professionalism in business is so important, especially now in this poor economy. Customers want to work with businesses that strive to meet their expectations and they want to know that you have their best interests at heart. An unprofessional operation, whether it is at the frontdesk or on a job site, is a major turn-off and can cost your company future business. If you removed all professionalism from your operations today but still offered the same service, you would probably find that a lot of your customers would move on to another company. Bad word-of-mouth would then spread like wildfire. To help ensure your business operates as professionally as possible, consider these common problem areas and determine how your company can improve. Customer Relations Investigate how you and your staff members are handling your company's customer relations. Do your staff members communicate professionally to your customers? Are your customers satisfied with your level of customer service and...
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12 Ways to Promote Your Business

Originally posted on October 12, 2009 on emeryroad.wordpress.com   When you own a business, you want to get your name out there to as many folks as possible. It isn't always easy to do that and it can be very time consuming. But taking the time to develop a marketing plan and to participate in business promoting activities is your best bet in achieving business success. There are a number of ways to reach your audience. Explore all options and then decide on a plan of action. Here are twelve ways to get you started. 1.   Social Networking – Offline Getting involved in networking events hosted by your local chamber of commerce, BNI chapter, or other organization is a great way to spread the word about your business. See my post on social networking etiquette. 2.   Social Networking – Online Join LinkedIn and Twitter and create your profile. This is a great way to stay connected with people you've met and to get introduced to other people....
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