How to Maximize Your LinkedIn Experience

Originally posted on December 2, 2009 on emeryroad.wordpress.com Are you utilizing LinkedIn's full capabilities? LinkedIn is a great tool for developing your web presence. While you may not experience immediate or direct benefits from your LinkedIn profile, having a robust profile will enhance your credibility with customers and clients. To maximize your LinkedIn experience, be sure to take advantage of its full features. Here is a list to get you started on the right track. Set up a profile with biographical information Upload a photo or company logo Set up a company profile Connect with people you know Request recommendations from your connections Recommend others Get introduced to your network's connections Find people with similar interests Ask or answer questions Join groups Start discussions Start a group Update your status for more exposure Post jobs Look for jobs/contract work Ask for referrals for needed services Link to your Twitter account Promote your blog or website Find events in your area Learn more about a company or individual How are you using LinkedIn? Are you utilizing all available features? About the Author: Jody Calkins is a...
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Your Business Continuity Plan: A Risk Management Necessity

Originally posted on December 1, 2009 on emeryroad.wordpress.com Is your business prepared for disastrous events? Disasters can have a significant impact on your business, preventing you from operating your business efficiently and costing you valuable time, money, and resources. What happens when a tornado rips through your warehouse and destroys the products that were scheduled to ship that day? Or when your supplier or vendor is unable to provide the service you need to meet a deadline? How about when the power goes out? Are you still able to manage your business and meet your clients' needs? There are so many disasters that can have a major impact on your company's ability to operate. Developing and maintaining a business continuity plan can help you manage your business when disaster strikes. What is Business Continuity All About? Business continuity is about being prepared for disasters. It's about being able to continue business operations and minimize the financial impact a disaster can have on your business. What does a...
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What Can a Website Do For My Business?

Originally posted on October 20, 2009 on emeryroad.wordpress.com Having a website isn't just about keeping up with technology; it's about providing your target market with a place to learn more about your company, giving them multiple ways to reach you and to determine if your company can handle what they require. There are a number of benefits to having a professional website, including: 1. Increased Traffic A website can generate more traffic to your company or storefront. When you have a website, you have a web presence. If a prospect finds your website and likes what he sees, you may just have a new customer, one you would not have obtained without the website. 2. Happy Customers Customers want to work with professionals. They want to know that your company will provide a valuable service and will handle their needs thoroughly and with care. When you have a well-written website with a nice design, you demonstrate to your customers and prospects that...
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