The Why and How of Twitter

Originally posted on October 6, 2009 on emeryroad.wordpress.com Since Twitter's inception, there has been a great deal of talk about the value and purpose of Twitter. While it is true that many individuals use Twitter to tell followers what they had to eat or what they did the night before, many folks (business professionals included) use Twitter for useful reasons. What useful reasons could there possibly be, you ask. Those who gain value from using such an interesting tool stay connected with their target audience; follow others in their industry; learn valuable information they probably would not have been exposed to otherwise; and gain exposure for their business. Here are some tips on how to use Twitter: Develop a plan. Decide how you want to use Twitter. Do you want to get to know your followers, provide valuable tips and information to help others, use it primarily as a marketing tool? Will you plan your tweets? Decide on a username. Keep your username short and easy to remember....
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Ten Recession Survival Tips for Businesses

Originally posted on February 4, 2009 on emeryroad.wordpress.com When it comes to difficult economic times, reevaluating business strategies and operations can be a healthy way to supplement your company's cash flow. Business today is not the same as it was two years ago; the down economy has called for the utilization of different methods in order to stay in business. Here are ten tips to help your company stay afloat during the current economic conditions. Increase staff involvement. Hold regular meetings and encourage staff members to participate in making important business decisions. Utilizing staff involvement can help take some of the weight off your shoulders during these tough times. Promote creativity within your organization. Staff involvement is an effective way to stimulate creative ideas and ways to manage business during this tough economy. When staff members are more involved, they feel a greater sense of belonging and are more likely to work more productively and effectively. Increase efficiencies. Developing more efficient systems saves your...
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