5 Reasons Your Client Says No to Case Studies Getting a client to agree to participate in a case study can be a challenge. You know you need one because your sales team keeps bugging you for one, but you can't seem to get your client to agree. What's going on? Everything went well, the client
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The Value in the Editorial or Copy Critique If you're a novelist writing your first novel (or 20th!) or a marketer writing marketing copy, you can receive much value from a good editorial or copy critique (not like the one in the photo above!). Working on improving your writing skills with each new project allows you
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Simple Ways to Avoid Distractions and Get Better Focus People ask, "If you really wanted to do something badly enough, wouldn't you be doing it?" But we know better. We know about resistance, self-doubt, procrastination, fear. We know all about those things that keep us from our writing work. The distractions, the writer's block. Every
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