Autographed Copy of Blackout


How to Write Effective Case Studies eBook

Want to turn prospects into paying clients? If your answer is “Yes,” then this book is for you!

Learn everything you need to know on how to write an effective case study with this information-packed, 42-page PDF guide. 

When prospects choose to do business with you, they need to feel confident that they are making a buying decision they won’t regret. Whether or not your reputation precedes you, your organization can benefit from providing case studies to your prospects.

“Case studies will help you convey your organization’s specialties and unique capabilities.”

Case studies work to bridge the gap for reluctant prospects. They provide some guidelines for how a business relationship with your organization works, they showcase your organization’s specialties, and they validate your capabilities to meet or exceed a prospect’s expectations.

If prospects don’t feel confident that your company can provide the benefits they need, they will likely move to someone else, one of your competitors.

What You’ll Learn:

  • How to write an effective case study
  • How to build prospect confidence and trust
  • How to help prospects feel comfortable with the buying decision
  • Things you must have for an effective case study
  • How to market your services with case studies
  • How to handle the expert interview process
  • How to help ensure the expert interview runs smoothly
  • How to handle a change of plans after you have already thought out how the interview should go
  • The planning and pre-writing stage of case studies
  • The step-by-step process to creating effective case studies
  • Case study writing tips and strategies
  • How to get through the writing process when struggling with the first draft
  • How to engage your readers
  • Formatting tips that make it easier on the reader
  • How to avoid cookie-cutter templates
  • The “cardinal” questions of case studies
  • And much more!

This book gives you the tools you need to craft effective case studies that will help build prospect confidence and long-term relationships with your customers and prospects. Available for immediate download. Also available for purchase on BN.com.



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