How to Win Business With Marketing Copy – Or Lose It! The cold hard truth: Marketing copy can make or break your business. Which is why you've probably heard that copy is the most important element in your marketing and communications materials. What do you do, or think, when you see a company's brochure or […]
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An Easy Guide to Writing for Business: Where to Start and What to Do Next Writing is a huge part of any business. With everything that needs to be written, it’s easy to see how a person could spend an entire day, every day, working on writing projects, from email correspondence to press releases, from
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Why You Shouldn’t Rely on Your Printer or Designer for Proofing Expertise One of my past work experiences included working at a print shop. They had in-house graphic designers, and they worked on anything from basic black and white photo copies to full color, glossy posters and booklets. On occasion, one of my tasks was
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