The Pitfall of "Dumbing Down" and How It Affects Our Customers The other day, I overheard a coworker talking about "dumbing down" when talking with contractors so they understand what you are saying. And I thought, "Ah, man, you've missed it." The trouble with using the term, "dumbing down", is that it creates a wall […]
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Why I Think Perfectionism is Overrated & Should Be Put on the Back Burner I have a confession to make: I'm not obsessing over my blog posts anymore. You know what? I'm not perfect. Sometimes I make mistakes. Sometimes my fingers hit the wrong key and I don't catch it before my post goes out
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5 Quick Tips For a Great Autoresponder Series For Your Email List Now that we've talked about why you need an autoresponder series for your email list (if you missed last week's post, you can check it out here), let's talk about specific tips on how to write an autoresponder message. Here are five quick
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