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5 Marketing Tips to Help You Market Your Business Effectively

Writing / Jody Calkins

There are a lot of ways to market your business and a lot of steps involved in doing so. When you're handling the marketing yourself, you can get bogged down with the many tasks and details. And managing your marketing efforts can get tricky, especially if you want them to be effective.   Here are

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Why Hire a Professional Copywriter

Writing / Jody Calkins

Many business professionals ask me why people would need to hire a copywriter. Most have never heard of a copywriter before or the concept of hiring a writer to write their company's written materials. They don't understand that copy is the most important component in their marketing efforts or that great writing comes from writing

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Grammar Series, No. 3: Is it “Anymore” or “Nowadays”?

Grammar Tips / Jody Calkins

Is it "Anymore" or "Nowadays"?   "Anymore" is used when you want to say that some action no longer occurs, as in "We don't feed our chickens onions anymore."   "Nowadays"–or "Lately", "Recently", etc.–is used when you want to refer to a situation that has occurred recently, as in "Nowadays, we feed our chickens fresh

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