A Quick Tip to Write Easy-to-Read Content Your Readers Will Thank You For We have access to so much information in today's world that, in a matter of minutes or even seconds, we can find an answer to virtually any question. We are also exposed to messages all day long, whether they are advertisements for
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How the Words Your Customer Doesn't Hear Can Negatively Impact the Customer Experience Providing our best service has never been more important for customer experience. The competition is tough with so many new businesses popping up. If customers don't get the level of service they want, and if they don't care about the price, they
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The Pitfall of "Dumbing Down" and How It Affects Our Customers The other day, I overheard a coworker talking about "dumbing down" when talking with contractors so they understand what you are saying. And I thought, "Ah, man, you've missed it." The trouble with using the term, "dumbing down", is that it creates a wall
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