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How to Create Great Content with an Editorial Calendar

Writing / Jody Calkins

Don’t have a content strategy? Scrambling to figure out which stories or topics to pursue? Now is the time to create an editorial calendar. Here are some tips…

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5 Tips for Better Customer Relationships

Writing / Jody Calkins

5 Tips for Better Customer Relationships It's no surprise that people have changed over the years, especially in the last five years. And what was popular back in the day isn't necessarily relevant in today's internet age. More and more brands are catching on to the steps they need to take to build trust and

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8 Pre-Writing Steps to Creating Effective Case Studies

8 Pre-Writing Steps to Creating Effective Case Studies

Writing / Jody Calkins

8 Pre-Writing Steps to Creating Effective Case Studies Effective case studies are a great way to show your prospects how you, or your company, help businesses just like theirs. While testimonials are good, case studies are value-added; they have that extra essence of credibility and are a better way to demonstrate your company's expertise. Anyone

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