Mistakes a Bad Editor Makes – Part 2 Last week, I published Part 1 of this three-part series: Mistakes a Bad Editor Makes. If you missed Part 1, you can read it here. A Bad Editor Removes the Writer’s Voice Building a connection with our readers means that we allow them to see and hear
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8 Pre-Writing Steps to Creating Effective Case Studies Effective case studies are a great way to show your prospects how you, or your company, help businesses just like theirs. While testimonials are good, case studies are value-added; they have that extra essence of credibility and are a better way to demonstrate your company's expertise. Anyone
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3 Ways to Give Your Article a Makeover How do you know you're on the right track with your articles? Many new bloggers struggle with writing and getting words on the page. Actually, most writers do. We struggle with organizing our thoughts into valuable, content-rich articles. We struggle with what to write about, how to
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