3 Ways to Give Your Article a Makeover
How do you know you're on the right track with your articles?
Many new bloggers struggle with writing and getting words on the page. Actually, most writers do. We struggle with organizing our thoughts into valuable, content-rich articles. We struggle with what to write about, how to word it, how much information to include, and whether or not our readers are going to like it. The list could go on.
The mechanics of article writing can be even more frustrating. Am I using the right words? Am I using proper grammar? Are my sentences too long or too short? Is the writing too wordy? Is my topic fleshed out enough? Am I writing too much?
The good news is, there are no set rules for great writing. There are, however, some guidelines that will help make it easier for the writer.
#1 – Write from the Heart
One of the best ways, or guidelines, to write great articles is to write from the heart. That is a big key for blogging and copywriting. It helps give the writing a natural word flow, and when you get into the habit of writing every day, the act of writing from your heart will start to feel more natural for you. When you start out, it might feel awkward, but if you stick with it, it will improve your writing immensely.
Remember, the best writing is writing that comes from heart-felt emotions. Robert Frost once said, "No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader." If we wish for our readers to feel moved, we must also feel moved.
#2 – Write in Your Client's Language
Another way to give your articles a makeover is to write in your ideal client's language. Using the words they are using is a big key for effective writing. How well do you know your ideal client? Do you know what magazines they read, what keeps them up at night, and what gets them worked up? What are their urgent, pressing problems and how are they talking about them? What do they have to say about their struggles?
Knowing these things will bring you closer to understanding your ideal client and how to get them to take your desired action.
#3 – Write by the FK Score
Experts have found that writing at a Flesch-Kincaid score of 7.5 or lower will not only improve your writing skills, but it will also increase engagement with your readers.
Michael Masterson says this about writing persuasive copy:
"The single most powerful thing you can do to become a stronger, more compelling writer is reduce your FK score."
Not only does it make you a better writer, but it makes your writing approachable. Most readers are not interested in reading complex legal documents or textbook-style articles on your website.