5 Tips for Better Customer Relationships

5 Tips for Better Customer Relationships It's no surprise that people have changed over the years, especially in the last five years. And what was popular back in the day isn't necessarily relevant in today's internet age. More and more brands are catching on to the steps they need to take to build trust and relationships with their customers and prospects. And where before there were a rare few who strayed from common salesy marketing techniques, now the competition is greater with so many companies competing to gain a prospect's trust and confidence. It really creates a buyer's market. What makes a customer stick around when the service is terrible? What keeps a customer loyal when the company fails to provide value-added services to get them coming back for more? While the competition is greater, it doesn't mean it has to be harder to market your business. Because of the nature of our modern times, it just takes a bit more creativity, thought, and effort...
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One Big Key to Building Readership On Your Blog

One Big Key to Building Readership On Your Blog

One Big Key to Building Your Readership On Your Blog One big key in building relationships with people is consistency. This is true whether you are making a new friend from your church or getting to know someone on social media. If people only see you show up every once in a while and if all you want to do is tell them about a new product or service, you'll have a hard time getting them to come to know, like, and trust you. And those are big keys in building a successful business. The same goes for your blog. If you only blog once every few weeks or once every six months, your followers won't know you well enough to take your desired action. They might not even keep reading your stuff. Consistency is key to gaining a loyal group of readers for your blog. So, how often should you blog? Given that a website gets better Alexa and Google rankings when it is updated...
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Social Media Marketing Tips for Your New Product Release

Social Media Marketing Tips for Your New Product Release

Social Media Marketing Tips for Your New Product Release One could write a whole book on the social media campaign for a new product release. We don't have time or room for that in today's post, so I'd like to share just a few tips that will get you started. On a normal day, when promoting your products online, a good rule of thumb is to mention them on social media one to two times per day. We don't want to inundate our readers with countless posts about our products (they'll stop following us), but we do need to make them aware of them. If you provide something of value--which you should if you've done your research and have created something that your target audience is asking for--, then you need to believe that your product is an answer to one of your customers' main issues. It may not be the best thing since sliced bread, but it shouldn't be another household product that...
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