5 Blog Marketing Mistakes and What to Do Instead For Better Conversion
Last week, I talked about six great reasons to write a blog and where to start when you don't know what to write about. Today, I wanted to share some dos and don'ts of blog marketing.
When you decided to start a blog, you probably had the idea of establishing yourself as an expert in your field and maybe even getting business from it. That's why you're in business, right?
With blogging, if you want to get people to know, like, and trust you so that they *do* buy from you one day, there are a few things to avoid.
#1 – Negativity
As writers, we need to be very careful with the words we write. Negativity in our writing, especially on our blogs does a disservice to our readers. It fuels a fire that robs them of positivity and joy. It's like a chisel that makes a crack bigger and harder to repair.
Negativity also does a disservice to us by fueling our own negativity and taking us farther away from achieving the kind of success we are dreaming about.
Instead, we need to breathe life into our readers. Inspire them, encourage them, love them, and be kind to them. Sometimes they need to hear the harsh truth, but we need to always say it with love.
#2 – All About You, You, You
When we think only about ourselves when writing our blog posts, we're alienating ourselves. Unless we're celebrities in the eyes of our readers, they don't want to hear all about us, and they won't care about our motives and agendas.
Instead, we can use our personal experiences as a way to provide value to our readers. Our focus should be on giving them valuable information they can use to improve a part of their lives.
#3 – All About Sales
Making our blogs all about selling our products and services is another great way to lose our readers. Sure, there are times when selling on a blog is a valid strategy, but we also need to provide value.
So, instead, we should make it about building connections with our readers. It's not just about business. If we put our focus on building connections and relationships with our readers, we'll develop a loyal following that wants to buy every product and service we offer.
#4 – Post Sporadically
When we blog sporadically, our readers don't know when we'll blog again. They won't be able to depend on us for content that can help them with an urgent, pressing problem. They won't know when they can expect to hear from us.
Instead, we should blog consistently. Want to blog once a week? Do it the same day of the week, every week (even if it's a holiday). Want to blog twice a week? Make sure you blog on the same days.
I update my blog twice a week, on Mondays and Thursdays. Unless there is an AWeber glitch, my newsletter readers can expect to receive my messages in the morning on those days.
#5 – Procrastinate
Don't you ever get tired of feeling rushed to write your blog post because you waited until the last minute to write it? I did. It is so frustrating when you know you only have a couple hours to get your post done and you sit and stare at the blank page unable to come up with anything good to write. It's stressful (at least is was for me).
Instead, we should write our posts ahead of time. Ideally, we should have them written (at least the first drafts) a week in advance. It will make you feel good to know that you don't have to stress over the hard part.
I hope these tips have helped you. I'd love to hear your thoughts on how marketers can improve their blogs.
Next time, I'll be talking more on blog marketing, so stay tuned!