5 Tips: How to Name Your Startup

This is a guest post by Dave Van de Walle from Area 224.   You’ve got a great idea, right? You’re gonna change the world with your startup - or you’re gonna build a lifestyle business that makes you insanely happy. In any event, you need the right name: without it, you could be headed down the wrong path before you even start. Here are 5 tips:   Add a letter, or a prefix.   The iPhone and iPad and its ilk are part of the trend toward the “add a letter” movement. Want to Fax without a fax machine? eFax. My first startup, U Sphere, wanted “you” to expand your “sphere” of influence (whether you were a college student or a university). How clever.   A lovely twist on this is evident by looking at Unmarketing. So what if 7-Up had the “Un-Cola” ages ago? It’s semi-obvious what they do over there at Unmarketing world headquarters. Marketing by not marketing. Bringing us to tip 2:   Be semi-literal. But...
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6 Steps to More Business

Are you "stuck" in your business and unable to gain more clients? Then you might have a follow-through problem in your follow-up. You probably already know that follow-through is important for your business, but you're not really sure how to go about it. Now is your chance to learn how. I will walk you through the steps to ensuring you have a bullet-proof follow-through plan to get more business. Step 1: Understand your target market. To develop a follow-through plan you must know what information is relevant to your target market. Step 2: Create a follow-up schedule. Determine how often you want to follow up with your prospects and what type of information you want to offer or provide them. Step 3: Develop informational materials. These must be relevant to your target market. If you target multiple markets, develop different materials for each one. Don't just create materials for the first phase of your follow-up; do them all. Step 4: Draft your e-mails/letters. Having these...
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