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Top 4 Marketing Best Practices for Greater Profits

Writing / Jody Calkins

The Internet has dramatically changed how we do business. Customers and prospects require more from us now than ever before. We need to engage in social media to interact with our customers and respond to their questions and concerns. And they require us to be proactive.   If we fail to give our customers what

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Grammar Series, No. 9: Wonder or Wander?

Grammar Tips / Jody Calkins

Is it "wonder" or "wander"? "Wonder" as a verb means "to ponder", as in "We wonder which exotic breeds the chicken hatchery will send us in our order."   "Wander" means "to roam about or to go astray", as in "The chickens wander the countryside."   About the Author: Jody Calkins is a copywriter who

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Grammar Series, No. 8: Farther or Further

Grammar Tips / Jody Calkins

Is it "farther" or "further"? "Farther" is used when referring to distance, as in "The chickens wander farther away from their chicken house every day."   "Further" is used when referring to time or quantity, as in "We recommend exploring the USDA's website for further reading on safe egg handling."

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