Case studies are a great way to show your prospects how you, or your company, help businesses just like theirs. While testimonials are good, case studies are value-added; they have that extra essence of credibility and are a better way to demonstrate your company's expertise. Anyone can create a testimonial, but case studies hold the
7 Must-Dos for Stellar Case Studies Read More »
Are your readers or e-mail recipients not taking your desired action? Then maybe these pesky writing errors are worming their way into your copy. It takes time to write a clear message, one that your readers will interpret the right way. Oftentimes, we speed through typing an e-mail, eager to get the task out of
4 Common Types of Pesky Writing Errors Read More »
Past Tense for Lie and Lay: Is it "lay" or "laid"? "Lay" is the past tense for "lie" and means "reclined", as in "Our chickens lay in the dirt all afternoon." "Laid" is the past tense of "lay" and means "put something down", as in "We laid to rest the day-old chicks that died during transit."
Grammar Series, No. 7: Lie/Lay Part 2 Read More »
