"Talk about the benefits your customer will have by choosing your product or service." While the above statement is sound advice, it is missing one important component: addressing a concern. We've all heard that we need to focus on the benefits, not the features (at least for non-technical audiences). But a lot of
Persuading Your Audience Involves More Than Talking About Benefits Read More »
Reading is an important long-term activity for the business professional. It helps you open your mind to ways you can improve your business. In honor of reading, today's post is devoted to two books that will help you in your business. Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J.
Improve Your Business With This Reading Assignment Read More »
Is it "lie" or "lay"? "Lie" as a verb means "to recline", as in "Our hens take dirt baths and lie in the sun every afternoon." "Lay" as a present tense verb means "to put or place something" and is also the past tense verb for "lie", as in "Hens lay eggs about every
Grammar Series, No. 7: Lie or Lay? Read More »
