Improve Your Business With This Reading Assignment

Reading is an important long-term activity for the business professional. It helps you open your mind to ways you can improve your business.

In honor of reading, today's post is devoted to two books that will help you in your business.

Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini

This book will help you persuade your prospects and customers to act in a desired way. Find out how hotel guests were persuaded to reuse their bath towels, how a weakness can become a strength, and much more.

The Richest Man in Town: The Twelve Commandments of Wealth
by W. Randall Jones

I recommend this book because it will give you a foundation for improving your business and yourself. Building a successful business starts at your own mindset. Find out how the richest men in town have achieved such great success.
Which book(s) do you recommend for the business professional?
About the Author: Jody Calkins is a copywriter who helps her clients communicate effectively to their customers and prospects through articles, case studies, newsletters, and reports. For more information, please visit https://jodycalkins.com.
Disclosure: The above links are affiliate links.
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