4 Great Reasons to Hire a Professional Editor
Hiring a professional editor can mean a lot for your business, especially when your customers or readers have never heard of you before. When they tour your website or read your books, they are forming opinions about you and your work.
- Do you take your work seriously?
- Do you handle issues well?
- Do you work hard to exceed expectations?
- Will you handle their particular situations with care?
- Do you take pride in your work?
- How do you respond to upset customers?
Many assumptions are based on what people see. Even if they haven't met you face-to-face, they will form opinions about you. Do they like you or is there something about you that turns them off?
So, what can hiring a professional editor mean for you?
A good editor can…
1. Improve the clarity of your message.
2. Improve the word flow of the writing.
3. Catch any lingering typos or grammatical errors.
4. Help you improve your own writing skills.
But What's In It For You?
These benefits are great, but what do they really mean for you? People want to know what's in it for them and you're no different, right?
Ok, so the obvious one is that a professional editor (a good one) can make you look like a professional on paper. But there are other, not-so-obvious benefits.
A good editor can help you show prospects that you take your business seriously. You don't have to shout to the world, "I'M A PROFESSIONAL!" The professional writing shows that you are one and that you're not some fly-by-night operation that will shut things down in the next month. You're in it for the long haul and you care about the success of your business.
With good writing, you demonstrate to prospects that you care about quality. You want to have the best and you care about the level of service you provide to customers. The level of service and the quality of service is very important to customers.
The Little Things
Professional writing also shows prospects that you care about the little things. A lot of people don't care about the little things, but when you do, customers see that as a big deal. Taking care of every detail in your own writing means that you'll likely take care of every detail when it comes to your customers, making sure they're happy with the product or service you provide.
A Second Opinion
An editor can also be your second opinion and help keep you from saying the wrong things. Not everything that comes to mind should be said, especially when it comes to writing for a business. Just make sure to ask your editor to question the message if it sounds off. Some editors aren't afraid to make a comment, but offering an opinion when it hasn't been requested may be considered stepping over the line to others.
If you've never worked with an editor before, you'll want to make sure you pick a good one. Here are some more tips that might help – Mistakes a Bad Editor Makes.