5 Reasons Your Client Says No to Case Studies Getting a client to agree to participate in a case study can be a challenge. You know you need one because your sales team keeps bugging you for one, but you can't seem to get your client to agree. What's going on? Everything went well, the client …
5 Ways to Use Case Studies in Your Marketing You’ve heard case studies are good for your company. You know they’re like testimonials on steroids that show readers your company’s ability to offer a valuable service. Case studies also give your prospects an idea of how your company operates and how it and its products …
The Structure of a Customer Case Study The structure of a customer case study can take on many forms. I talked about this in a previous post, but I wanted to take it a step further. There aren't any hard and fast rules when it comes to the structure and layout of a case study. In general, …