Originally posted on October 20, 2009 on emeryroad.wordpress.com
Having a website isn’t just about keeping up with technology; it’s about providing your target market with a place to learn more about your company, giving them multiple ways to reach you and to determine if your company can handle what they require.
There are a number of benefits to having a professional website, including:
1. Increased Traffic
A website can generate more traffic to your company or storefront. When you have a website, you have a web presence. If a prospect finds your website and likes what he sees, you may just have a new customer, one you would not have obtained without the website.
2. Happy Customers
Customers want to work with professionals. They want to know that your company will provide a valuable service and will handle their needs thoroughly and with care. When you have a well-written website with a nice design, you demonstrate to your customers and prospects that your company is serious about providing the best possible service and keeping your customers coming back for more. A professional website will give your company an advantage over your competitors that either have a poor website or don’t have a website at all.
3. New Customers
When prospects want to learn more about your company, there is a good chance they will look to the Internet. If you don’t have a website, they may move on to another company that does. A professional website can provide those prospects with the validation they need to make the next step in deciding to utilize your services.
About the Author: Jody Calkins is a freelance business writer who writes about business development, risk management, security protection, and business standards. Visit www.emeryroad.com for more information and samples.