7 Tips to Create Effective Flyers for Your New Product
Today, we're talking about the last topic in my marketing campaign checklist series: creating effective flyers and brochures. If you missed the beginning of the series, you can start here – https://jodycalkins.com/marketing-campaign-checklist.
Creating effective flyers or brochures can be a great and effective way to create interest in your new product, whether you operate a business that receives customers through a physical store or office location or you run a business entirely online.
In the flesh, it gives customers and prospects something to take home or to their cars to read, something to hang onto for future reference. If you simply talked about your new product, people may not remember that you mentioned it. But if you give them a tangible document such as a flyer or brochure, you can get them thinking about it for a longer period.
We've talked about letting your email list subscribers know about your new product release and we've talked about the "elevator pitch". But we also need a way for your website visitors to know about it. When they get to your website from a web search, how are they going to find out about your upcoming product?
A flyer or brochure can be an effective tool on a website if featured in a sidebar that shows up on all of your web pages. Simply show an image of the document and add some teaser copy to get visitors interested in viewing it. Don't make them register for it though. It's just a sales piece about an upcoming product – it doesn't provide any real value.
When writing your flyer or brochure, continue to think in terms of "What's in it for me? " by focusing on what your customers' needs are and how your product can help them solve a pressing problem.
Will your product reveal secrets and offer tips to solving a pressing problem? Will it give people action steps to take? Can they take action right away and achieve results? These are the questions you'll want to keep in mind when writing your teaser copy.
Now that we've talked about placement and why you need a flyer or brochure for your new product, let's talk about the mechanical side of things.
- Headings & Bullet Points – Use headings and bullet points to break up the text and to make important details stand out.
- Repurpose Landing Page Copy – The copy you wrote for your landing page can be used for your flyer or brochure. Just make it in line with the landing page and use the flyer as a teaser to the landing page. Don't share as much information on the flyer as you did on the page.
- Include the Landing Page Link – Direct readers to the landing page on your website for more information. (By the way, now might be a good time to revisit your landing page and make some changes to expand your bulleted list or to change some of the wording. You've set it aside and had some time to focus on other things, so now go back to it and make some tweaks.)
- Add Color – Spruce up your flyer or brochure with some color. Make the headings a different color from the main body text. Images are also a great way to bring life to your marketing documents.
- Draw Attention to the Headings – Use bold-faced font and a bigger font size for headings to make them stand out and to break up the text. It also creates some division so readers can pick and choose which section they want to read.
- Make It "Skimmable" – People don't always have the time or the patience to read, so make it easy for them to skim your document. For a flyer, you could use two columns to keep the text to a manageable width that allows readers to skim each section without having to move their eyes all the way across the page or you could use small text boxes scattered across the page instead of using a full block of text. This is where your creativity comes into play.
- Call 'Em Out – Use call-out boxes to make selections stand out and to highlight certain details. You could use a box to define a key term or you could feature phrases you've heard your ideal customer say to reach your readers' heartstrings.
This article concludes the marketing campaign checklist series. Next time, I'll be talking about blogging for business. Stay tuned!
I would love to hear your thoughts on the series! What did you think?