Are You Using the Right Words In Your Novel, Blog Content, Or Marketing?
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Are You Using the Right Words In Your Novel, Blog Content, Or Marketing?

Words are the main ingredients of any type of written material, whether it is an article, novel, advertisement, or e-mail. They make or break the effectiveness of your message. So, how do you choose the right words for your content? 

To help you choose the right words, here are some things to consider. 

Clarity or Confusion

Choosing the right words means your message is not just free of spelling and grammatical errors, but it's also clear of ambiguities and misunderstandings. 

If you don't fully understand the words you use, you'll confuse your readers without even realizing it. That's why it's so important to know the real (rather than perceived) definitions of all the words you use so you can ensure your readers will understand the message you are trying to convey. When readers are confused about the call to action, it's hard to get them to take your desired action. For happy readers and customers, you need clear messages.

Impressions: Good or Bad?

The right words also demonstrate your professionalism. In business, you want to stand apart from the crowd. But when it comes to the writing world, typos, grammatical errors, misspellings, and ambiguities are the worst ways to stand apart. Your customers, investors, and prospects won't take you seriously if your work contains writing errors. And with so much poor quality content on the internet these days, it's really important to make sure your content is at its best.

First impressions are everything in the business world. So, make sure you're putting your best foot forward and showcasing that you take your business seriously. Take your business seriously and your readers, prospects, and customers will do the same. 

Are you using the right words? Don't let your words cost you valuable business. Use my checklist to ensure your content is at its best.

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Jody Calkins

Author of The Hexon Code Series at Emery Road Writing Services, LLC
Author of The Hexon Code. Futuristic Thriller/Drama Fiction Writer. Pilot's Wife. Learning Swedish & Turkish. Cat Lover. http://amazon.com/author/jodycalkins
Jody Calkins
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