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Six Great Reasons to Get Serious About Blog Marketing

Writing / Jody Calkins

Six Great Reasons to Get Serious About Blog Marketing Whether you are a business professional building an online business or an author focusing on book sales, a blog can be an effective marketing tool. Here are six reasons why you should write a blog: Website Traffic The online world is a big place and can

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Why You Need to Experiment With Your Copy and Think Outside the Box

Great Reason to Experiment With Marketing Techniques & Copy Strategies

Writing / Jody Calkins

Great Reason to Experiment With Marketing Techniques & Copy Strategies Have you been using the same old marketing techniques for months, maybe even years? If so, it’s time to open your mind to trying something new. It’s easy to get stuck in a rut. Branching out into a new approach can be daunting and time

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How to Win Business With Great Marketing Copy - Or Lose It!

How to Win Business With Marketing Copy – Or Lose It!

2 Comments / Writing / Jody Calkins

How to Win Business With Marketing Copy – Or Lose It! The cold hard truth: Marketing copy can make or break your business. Which is why you've probably heard that copy is the most important element in your marketing and communications materials. What do you do, or think, when you see a company's brochure or

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