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The Dangers of (Over)Thinking When Writing Copy

Writing / Jody Calkins

The Dangers of (Over)Thinking When Writing Copy Do you over-think things when writing copy? Do you worry about saying the right things so you can get the response you want? Or do you struggle with even knowing what to say in your marketing copy? If you struggle with these things, you are not alone. Many

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An Important Thing to Remember When Building a Business

Writing / Jody Calkins

An Important Thing to Remember When Building a Business When you're building a business, writing your marketing copy, or growing your writer's platform and readership, here is one important thing to remember: are you keeping your mood and behavior in check when communicating with or working around other people? You may not realize it, but

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One Simple Trick to Writing Better Copy & Getting Your Desired Response

Writing / Jody Calkins

One Simple Trick to Writing Better Copy Are you just starting out writing marketing materials for your new business? Or are you a writer trying to write promotional materials to sell your new book? If you are trying to write marketing or promotional content for a product or service, you'll want to learn some tricks

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