Why You Need Autoresponders in Your Business

Why You Need Autoresponders In Your Business Marketing Strategy

Why You Need Autoresponders In Your Business Marketing Strategy
Photo by Marissa Huber

Why You Need Autoresponders In Your Business Marketing Strategy

A couple months ago, I talked about written documents entrepreneurs need when releasing new products and services and then I wrote a month-long series on tips for blogging. Today, I am starting a whole new series, on autoresponders.

Why do you need autoresponders?

When you are running a business and building a list, whether you are selling novels or informational products or a service, staying connected with your readers will help you develop long-term relationships.

They say, "out of sight, out of mind," and I believe that speaks truth, especially in the business world. Customers and prospects have so many options these days with advanced technology and the internet at their fingertips. It's important that you stay in touch with them and become known as an industry expert they can count on, so when they need help, you come to mind. If you are not involved in their lives on a regular basis, chances are good that they will not even think of you when they need what you offer.

While newsletters will help keep you in their minds over the long-term, autoresponders that are sent within the first few weeks of readers signing up for a free offer or a premium product help readers to remember you. With autoresponders, you are popping into their inboxes so often that it is hard for them to forget about you.

People will sign up for all kinds of things and they may not remember even doing it. And if they don't hear from you or see your social media updates regularly (not necessarily because you're posting infrequently), they're less likely to remember who you are and what you do.

Autoresponders are messages that are sent to subscribers at certain intervals. They can be sent any day after a subscriber registers to your list, and it's up to you how often you want your readers to receive your messages.

Setting up three autoresponders (after your initial welcome email) is a great starting point. The first email could be delivered the next day after signup, the second a day or two after the first, and the third two to four days after the second. After you get your first three messages set up, start thinking about more messages you could send out.

In the coming weeks, I'll be talking more on autoresponders and what to say in them, so stay tuned!

Jody Calkins
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