How to Write Great Content For Your Target Audience

How to Write Great Content For Your Target Audience

How to Write Great Content For Your Target Audience
Photo by Ariel da Silva Parreira

How to Write Great Content For Your Target Audience

There are many schools of thought on how to write great content. Some writers believe that writing concisely is the way to write well. Other writers, however, believe there needs to be a natural sense of word flow in one’s writing work where certain words are used for emphasis and other words are used to meet the writer’s sense of rhythm.

But writing great content isn’t just about the writer; it’s about the reader as well. So, the question becomes: how can you merge your writing style with copy that will get readers to take action?

You’re in business, whether you are a marketing director at a major corporation or a writer selling your books. If you want to grab your readers’ attention, you need to take your target audience into consideration when writing your marketing copy.

Write for your audience, first and foremost. If your target audience is business-professional, educated middle-aged men, then perhaps punchy slang would be inappropriate.

Speaking in your ideal client’s language means using key words and phrases that your clients are using. This doesn’t mean that you need to do away with your natural way of speaking. You will see that you can use some key words and phrases without sacrificing your natural style.

Why is your natural writing style so important? Your writing style, though still dependent on your readers, really needs to be in sync with how you communicate in person. In other words, how you communicate with readers in your marketing copy and how you communicate in person need to be in sync.

If you are one person in your marketing materials and you are another in your everyday life, you will have trouble getting prospects to trust you when those people see you in both places. This can be difficult for those of us who are stronger writers than speakers.

Another area you need to consider is words you typically use. If you usually say “dude”, for instance, you have to ask yourself: is this appropriate language for my readers? If it’s not, how much does it matter to you?

Profanity can be a major turnoff for your target audience. Are you okay with that? If you are, you need to understand that you may lose some readers and prospective clients as a result. Speaking in such a way really defines your audience.

It's up to you on how you communicate with your readers and prospects. But finding a way to merge your ideal client's language with your natural style will help you write great content and get better results.

Jody Calkins
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