Hot Tip on Creating List Forms for Your Marketing Campaign
Over the past couple of weeks, I've been sharing some tips to help you make the most of your marketing efforts for a new product release. Last week, I talked about the landing page. If you missed it, you can read it here.
Once people come to your landing page and are interested in what you have to offer, you are in the perfect position to continue building a relationship with them. But you need to be prepared. If you aren't prepared, you could be leaving opportunities on the table.
One of your first interactions with a new customer is through your list form during the buying process. To make the most of this process, you need to set up each step before you release your product.
If you are offering a guide or other digital product for free, you can easily capture a subscriber's email address through your email management system (i.e., AWeber or MailChimp). The subscriber signs up for your free offer and then you send them an email with a link to a page on your website where he can download the offer.
If you are offering a premium product through PayPal or another merchant service, you may be able to integrate the merchant service with your email management system to add new customers to your email list automatically.
When setting up your list forms, be sure to personalize each one. This gives you a chance to let your personality show and it lets people see the real person behind the writing. While the subscriber goes through this automated process, personalized copy in your list forms shows that you care about the experience that they have with you and your work and it takes away some of that automated feel.
You will also want to create your web forms. I like to create one for my landing pages and another one for my sidebar so that I can set them at different widths. This also gives me the ability to see where people are signing up. Are they signing up on my landing page or are they signing up on my sidebar?
Also, don't forget to create the welcome email for when the subscriber has confirmed his subscription to your list. In AWeber, this is your first follow-up message. In MailChimp (the last I checked), the welcome notice is a part of your list forms.
As you complete each item for your marketing campaign, you will come back to these forms to fill in some details, so just get these forms into the draft stage for now.
In the coming weeks, I'll be sharing more tips on the marketing campaign checklist, including the "thank you" page, so stay tuned…
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