Simple Strategies to Writing Effective Autoresponders

Simple Strategies to Writing Effective Autoresponders
Image by Gerd Altmann

Simple Strategies to Writing Effective Autoresponders

Over the last several weeks, I have been sharing tips on how entrepreneurs and authors can make the most of their marketing efforts when releasing a new product or book. Go here to start at the beginning.

Today, I'm sharing a few quick tips on autoresponders. An autoresponder series is a set of emails that is programmed in an email marketing system and scheduled to be delivered to subscribers at selected intervals.

This series is an effective way to stay in touch with your subscribers (remember, out of sight, out of mind) and get them to interact with you.

Your autoresponders should give subscribers an easy opportunity to communicate with you and to learn more about what you do and what you can offer.

Programming these messages ahead of time will help reduce some stress and headache during your product release. The last thing you want to do is lose an opportunity to connect with your readers because you got too overwhelmed and busy with everything else to take the time to do each step that can help you capture all of your opportunities.

I have done this before and I have found that I don't usually go back to add more messages once I've released a product, which means I've likely left opportunities on the table.

How many autoresponders do you need?

A good rule of thumb is to schedule about five messages before you release your new product. One of these messages may be your "welcome" email (if you are using AWeber).

These messages don't have to be perfect; you can always edit your autoresponders later once the dust has settled and you are not stressing out about getting everything ready for your product release.

Offer your readers value in these emails. Make it easy for them to connect with you. Encourage them to like you on your Facebook business page and to leave a comment. Ask them what their biggest challenges are so you can continue to serve them. Give them some helpful tips that are relevant to the issues they are having and then lead them to an article on your blog for further reading.

Be sure to end the email with a warm closing and again invite them to join the conversation of Facebook.

As you write your autoresponders, keep in mind the purpose of staying in touch with your readers. It isn't to get them to buy from you; it's to help them solve a problem.

I would love to hear your thoughts on what has and has not worked for you when it comes to autoresponders. Are you getting the responses you are looking for?

Jody Calkins
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